Impressive Vietnamese Beverage Corporation Utilizes Groundbreaking and Creative Approach to Capture Japanese Market
Takasago is a global corporation that was founded in Japan in 1920. Over the course of its more than 100-year history, Takasago has specialized in creating flavors for food and beverage manufacturers, as well as high-end perfumes and home care products for companies around the world. Takasago has a global presence, with offices, production facilities, and research and development (R&D) centers in 27 countries and regions. In Vietnam, Takasago established a representative office in Ho Chi Minh City in 2004. Vietnam is seen as one of the world’s fastest-growing economies, offering a stable and supportive political and business environment, as well as a highly educated workforce, which presents excellent opportunities for foreign businesses. Regarding Takasago’s successful operations in Vietnam, a company representative stated, “Our success was the result of our collaboration with Tan Hiep Phat Group in developing Green Tea products. This product made a remarkable breakth...